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"I think Ralph Lauren has a core understanding of what our American icons are about," David Lauren, the company's chief branding and innovation officer -- and yes, son of Ralph Lauren himself -- says. "But we also understand that's something that has to be constantly reinvented to ensure that it stays fresh and exciting."Lauren is seated on a bench in the main room of the Ralph Lauren Corporation's palatal offices, a stone's throw from the south side of Central Park. The ornate wood detailing, h...
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